Hi, I am Ella
Professional project management in events and exhibitions for financial service industry, digital marketing specialist, a web designer & developer.
Conference Producing; Events and Exhibitions Management for Financial Services
Online Digital Marketing; Online Behaviour Analysis; SEO Management
Business Strategy and Operation Management in Startups; Infrastructure Strategies
Strategy and Project Management
2009 - 2018
Experienced in all areas of the business within conference functions, mostly focusing on client relationship management with treasurers and vendors from banks and financial institutions. This has enabled me to understand and enhance my knowledge of corporate treasury, cash and risk management.
The core responsibility I had was for projects in the Chinese Market and for the Learning Solutions team. I was responsible for all aspects when delivering projects in China: budgeting, fundraising, marketing, conference programme, logistics and client relations.
I have created new products in new spaces to increase revenue and profit for the Learning Solutions Division. One of the new products I created which has brought me huge interest and is being talked about by the financial services sector – market trend in FinTech, Blockchain Technology and Cryptocurrency. I drove Learning Solution Division business forward in the research, development and implementation of new projects including fundraising, budgeting and planning for project delivery.
Area of Interest in Financial Services
Business Operations and Strategy
2019 - 2020
After almost 10 years experience in the conference and event producing for the financial services industry, I was given an amazing opportunity to work in a startup company focused on the food and beverage industry franchise business.
My core responsibilities and primary objectives are:
- Built finance and accounting management framework from scratch
- Implemented framework into Xero system to meet business growth and demand
- Standardised finance operations SOP to stabilise cash management, budget and forecasting
- Analysed and adjusted the team structure and built several teams with appropriate talent and skills
- Implemented HR information system
- Standardised recruitment and general HR operations SOP
- Standardised import procedure both internally and externally with all stakeholders
- Introduced and implemented inventory management utilising the Tradegecko system
- The overall Supply Chain Management SOP from buying goods to delivering into the retail stores
- From franchise consultations with potential leads to closing deals and implementing store set up with franchisees
- Investor’s relations, successfully closed some funding rounds for the newly opened store outlets
- New project development with potential local partners into other parts of Europe
Technical Skills ...
Digitalisation and Development
In addition to my occupation, I have developed huge interest in front-end web design and developing. I learnt how to create websites by hand coding since 2009 and have built several websites offline which enabled me to have the capability in responsive front-end design, HTML/CSS and web typography.
As technology advances so fast, it’s getting much easier by using page builder or plugins etc. I adapted the way I create, and using available tools and platforms to focus more on the page layout design, functionalities, integrations and a more dynamic user interface.
As part of my profession, I have also expanded and improved my skills in digital marketing.
Native Chinese (Mandarin)